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Category sales up 8.1% as consumers seek reusable packaging and study free-from lists, according to Nielsen IQ.
November 1, 2021
By: TOM BRANNA
Editor
Clean beauty sales in mass market channels soared more than 8% in the past year, according to Nielsen IQ. The gain easily topped total category growth of 2% during the same period. According to Nielsen IQ, products that are free from parabens grew 3.6%, paraben- and sulfate-free grew 5%, and those free from parabens, sulfates and phthalates soared 13%. Furthermore, of the most important product attributes, 40.2% of consumers look for natural ingredients. Other findings from Nielsen I...
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